Harnessing the power of social media for your job search | YMCA of Simcoe/Muskoka

Harnessing the power of social media for your job search

June 30th, 2014 by wptest

The YMCA of Simcoe/Muskoka Employment Services can help you use social media to get your next job.

Nowadays, job searches involve much more than simply submitting hundreds of resumes and cover letters. It is imperative that you have a social media strategy to boost traditional methods such as face-to-face networking and informational interviews.

Although Canadians rank traditional online job boards and newspaper advertisements as the most common ways to find employment, social media tools such as Twitter, Facebook, and LinkedIn are likely to change that over time.

The nature of job seeking is ever-evolving according to the results of a survey sponsored by Randstad Canada. It’s undeniable that technology will continue to play a prominent role in the job search process.

The survey results indicate online job boards (72 percent) and advertisements in newspapers (55 percent) are still the most frequented channels that Canadians use to find a job. Yet, 25% of Canadians are already using social media sites to find jobs. Younger and higher educated Canadians say they are more likely to use to use social media sites when looking for a job.

We’re seeing the younger generation using the sites for job research more than ever. This generation, and the ones to follow, will have grown up with technology and these tools are second nature to them for many things, including the job hunt.

Treat your job search like a job

Individuals hunting for work are constantly faced with changes to the job market due to technology, however, some tried and true methods continue to be extremely important. When we ask those who access YMCA Employment Services what has helped them find work, there are a few channels that are paramount to the rest.

The key to success with any job search is to use all resources available and treat the effort itself like a job. Take your search seriously and put in as much effort as you would in a paying position. Social media is on the rise when it comes to individuals looking for work, but it still doesn’t account for the majority of job placements.

Exhaust all resources

Use every possible avenue to network and to promote yourself in a professional manner.  The fundamentals of job searching aren’t changing but the tools are. First impressions still matter but more often those are being made online through visible profiles.

Candidates should utilize social networks sites by having a LinkedIn profile and be on Twitter and Facebook. Use these tools to be presentable and relevant. After all, recruiters use all the tools available to them: personal connections, social networks, and online job boards. Don’t forget traditional application methods — your social media presence should be used to supplement these.

Beware of oversharing online

Remember that social media can make it easier for you to find out pretty much anything about a job or an employer that you’re interested in.  It can also make it easier for them to find out pretty much anything (good or bad) about you, too.

In terms of prioritizing which social tools to use, LinkedIn is the top social network for experienced individuals to leverage during a job hunt. For entry-level workers or contractors, consider Kijiji or Craigslist.

Are you looking for help as you embark on your next job search? Contact YMCA Employment Services, and we’ll help get you started.

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