The following is a guest blog written by Jeanette Haywood, Vice President, Philanthropy & Association Advancement at the YMCA of Simcoe/Muskoka.
What is MyY?
There is a special privilege that those who work for the YMCA get to enjoy when we come to work. Each day, we get to hear inspiring, funny, and incredibly motivating stories from our members, donors and staff. To honour our members, staff and communities, we’ve launched the MyY campaign to celebrate personal success stories and let the public see how many ways the YMCA is already touching lives and providing opportunities for people to improve their lives.
Whether through child care, financial assistance, employment services, day camp, health and fitness or community outreach, each person shares a completely unique expression of what MyY is. The campaign is giving a voice to the feelings that many have expressed anecdotally and sharing the excitement through a dedicated MyY website. As a charitable organization, we want everyone to know what an impact the Y is able to have in changing lives.
The making of the MyY Campaign
The YMCA of Simcoe/Muskoka has developed a fully integrated marketing campaign which launched on September 10th, 2012. Since then, we have been busy meeting with members of the community to capture their stories on video, then making the videos available to everyone to share through social networks on the website.
With the website launched we invited everyone to celebrate the success of the campaign and captured even more stories. Members and staff were able to come together enjoy an informal evening to see the videos for the first time, connect and have a few laughs.
MyY Ambassadors were recognized for their courage and dedication, taking time out of their busy lives with family to travel long distances to meet the crew for filming (even taking to the roads on bikes to make it to filming in Wasaga Beach) They have participated on social media platforms, provided video interviews, been featured on posters, and attended events to keep the excitement going. About 20 new stories were captured at the Barrie YMCA that evening, bringing the number of stories on video up to over 70!
How to get involved
If you’d like to help make a difference in the lives of others, the YMCA of Simcoe/Muskoka wants to hear from you! Log onto MyY.ca, upload your story, share it with your friends and family on Facebook, Twitter and Pinterest and comment on existing stories. You can win great prizes and you can inspire community members to participate, and most importantly, help others to learn more about what the Y has to offer.
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